Our Approach
& Governance
Whirlpool Corporation is committed to improving life at home, in our operations and in our communities, driven by our culture of integrity and deeply embedded values.
Our Unwavering Commitment to Corporate Responsibility
Chairman of the Board and Chief Executive Officer
A Message from Our CEO,
Marc Bitzer
For Whirlpool, corporate responsibility is a long-term commitment. We’re not just thinking about what we can accomplish in the next two or three years. We’re thinking about what our company — and the world — will be like in 10, 25, even 50 years. As a leader in our industry, our products play an important role helping our consumers manage their everyday. The potential for us to make a positive impact is significant.
We take this responsibility seriously, integrating innovative and sustainable approaches in the work we do every day. We set ambitious targets, develop efficient and industry-leading products, cultivate operational excellence and empower people in our workplace and in our communities. In doing so, we help support a more sustainable, more resilient future for all.
We have a deep commitment to environmental sustainability, founding our Office of the Environment more than 50 years ago, the first in the home appliance industry. That same commitment will guide us through the next 50 years and beyond, as we work relentlessly to improve life at home.
Whirlpool Purpose and Corporate Responsibility Strategy
From the founding of Whirlpool Corporation in 1911, we have lived by our vision to improve life at home. Guided by our core values, we work to develop innovative products that improve consumers’ lives, lessen environmental impact and support our employees and communities, all while delivering value for our shareholders.
Realizing a more sustainable world is not just about setting ambitious targets. It’s about taking action to achieve them. We are always looking for opportunities to drive change through our products and operations, in the way we work with process partners and for the people we serve.”
— Beat Stocker,
Senior Director of Global Sustainability
Our corporate responsibility strategy is integral to our strategic imperatives and operating priorities.
Improving Life at Home With Our:
Products
We develop innovative, reliable products with the needs of consumers and the planet in mind.
People and Communities
We value diverse ideas and perspectives, and strive to support our employees and communities.
Plants and Operations
We deliver operational excellence, focusing on the safety of employees and responsible use of resources.
Governance
We commit to operating sustainably and creating long-term value through the highest standards of ethical conduct.
Awards and Recognition
We are proud to have been recognized for our efforts this past year. Our commitment to a healthy and equitable workplace, social responsibility and environmental sustainability has guided our approach. This is some of the recognition we received in 2025.
CORPORATE/REGION
World’s Most Admired Companies
Fortune
15th consecutive year
Halo Award — Best Employee Engagement Initiative
Engage for Good
Manufacturing Leadership Award — Collaborative Ecosystems
Manufacturing Leadership Council
100 Best Companies
Top Companies for Executive Women
Best Companies for Multicultural Women
Inclusion Index Organization
Seramount
Recognized in all four Seramount categories
Excellence in Customer Experience —
Individual Take Back System
ABRAREC CX 2025
ESR Distinction — Socially Responsible Company
Cemefi — Mexican Center for Philanthropy B.C.
17th consecutive year
Best Companies — Top Company in the Electronics Industry
Valor 1000
6th time
Best Companies to Work For &
#1 Best Company to Work For Women
Top Companies México & Expansión Magazine
BRAND/PRODUCT
Red Dot Design Awards
KitchenAid Go Citrus Juicer & Chopper
KitchenAid Pure Power Blender
iF Design Awards
KitchenAid Dishwasher w/ 360° Max Jets Third Rack
KitchenAid Slide-In Range
KitchenAid Pure Power Blender
KitchenAid Fully Auto Espresso Machine
(for UX design)
KitchenAid Go Citrus Juicer & Chopper
Best of The Kitchen & Bath
Industry Show (KBIS)
Maytag Pet Pro Laundry Pair
JennAir Downdraft Induction
KitchenAid Wall Oven
Whirlpool WipeClean Coating
Reviewed.com
Best of KBIS Award
KitchenAid Juniper
Apartment Therapy
KBIS Best in Show Awards
Whirlpool Refrigerator
JennAir Downdraft Induction
The Kitchn
Folha Top of Mind Awards
Consul top in Refrigerator category —
35th time — undefeated
Brastemp top in Washing Machine category — 19th time