Circularity
Whirlpool Corporation is dedicated to integrating circular economy principles across the entire life cycle of our products, from design and manufacturing to the management of appliances at the end of their useful life.
Through our leadership in sustainable design and collaborations with suppliers and organizations supporting our supply chain, we create products, processes and systems that minimize waste, maximize resource efficiency, extend product life cycles and promote material reuse and recycling.
Our approach to circularity, which aligns with standards such as International Organization for Standardization (ISO) 14009:2020, includes:
- Material choices to minimize dependency on virgin and fossil-based materials
- Product lifetime optimization through an emphasis on reliability, repairability and reusability
- End of life product, part and material recovery to minimize e-waste pollution and maximize beneficial reuse
Recognizing the opportunities and complexities in durable consumer goods, we established an Enterprise Circularity program in early 2024. Through this program, we develop strategies that support our framework of "Use Better, Use Longer and Use Again," while also seeking new revenue and value recovery opportunities. To learn more about our circularity approach in action, see Resource Efficiency, Materials Use, Product Durability, Second Life, and End of Life.