Second Life
Through our Enterprise Circularity program, we have developed a prioritized strategy for assessing products to potentially extend life and to properly handle products at the end of their initial useful life.
Circular Economy Prioritization
Re-Use/Extend Usable Life
Parts Recovery
End of Life/
Recycling Optimization
Active Programs
- Certified Refurbishment
- Parts Harvesting
- Product End of Life and Recycling
At times, products can be lightly damaged, returned or discarded early in their lifespan. To extend the useful life of these products and prevent unnecessary additions to waste streams, we operate several refurbishment centers globally — independently or in collaboration with logistics centers — where we repair and refurbish products. At these refurbishment centers, products receive a comprehensive inspection and are graded according to the criticality of the issues and what’s required to repair, test and restore to like-new condition. These refurbished items are then resold or donated to nonprofits through initiatives like our Feel Good Fridge program in the U.S.
Our KitchenAid Small Appliance Operations facility in Greenville, Ohio, inspects, repairs and refurbishes returns from the U.S. and Canada.
Select KitchenAid small appliances meet the certified-refurbished program standards and are available for consumers to purchase on KitchenAid.com.
For major appliances, including select washers, dryers and refrigerators, we launched a Certified-Refurbished pilot program in the U.S. These certified-refurbished appliances are returned products that have been thoroughly inspected, restored and tested to perform like new. Sold on our brand websites, refurbished items provide a benefit to consumers, our business and the planet.
In Brazil, we also operate the Second-Hand (“Seminovos”) program for refrigeration, laundry and cooking categories, which restores and revitalizes post-consumer appliances and returns them to the market with assured quality. This program supports circularity while expanding access to high-performance appliances at more affordable price points. These refurbished products are sold through our Compra Certa website.